Gerald Heerdegen

Some call him a visionary, others the best boss one could wish for, and for many he is simply a formidable figure who skilfully manages to combine the common good with economic efficiency. Gerald Heerdegen has experienced and seen a great deal: from East Africa to South America and on to South-East Asia – following in the footsteps of his ancestors and driven by a desire to develop himself further. After all, it all comes down to one thing: making a difference.

From the Serengeti to the Hohe Tauern National Park. His mother was born in Tanzania, and his family is scattered across half the globe. He visited his mum’s homeland for the first time when he was six. Every other year since then, he has spent several weeks in the land of the Maasai, the ‘cradle of humanity’. He has even stood on the summit of Kilimanjaro: ‘Being able to experience this unique country in such a special way has shaped me. Memories of it are part of who I am and certainly play a part in shaping who, what and where I am today.” Travelling became his passion – and for professional reasons, too, Gerald was and still is on the move a great deal. “And time and again, it’s about coming back.” No matter where you come from: “The view over the Hohe Tauern and the Salzach Valley with Mittersill is always breathtaking. And the fact that, here, the very best water flows from the tap ‘at the touch of a button’.” Deep appreciation and gratitude are evident in his voice. “That’s not something to be taken for granted.”

Thanks to internationally renowned industrial companies, the town is not merely an economic driver. The National Park Centre, the excellent restaurants and the wide range of shopping opportunities make the town a popular destination for day trips. Protecting nature and preserving the region’s unique character are matters of particular concern to this environmentally-minded entrepreneur. He envisages sustainable, nature-conscious tourism. “We have our most valuable asset right on our doorstep: nature. It’s just that most people don’t appreciate it. It’s time to raise awareness of this amongst the people who live here and everyone who spends their holidays with us.” “Slow tourism” is perhaps the magic word. Speaking of tourism: what is the story behind the ‘Zimmer frei’ flag? Launched in the late 1960s, this small flag – a status symbol – is the most photographed motif in the world of tourism media and the best-selling advertising flag in the country. “It stands for Austria and Austrian quality,” Gerald reveals with great appreciation.
The ‘We Love Regional’ flag, which visually resembles the ‘Zimmer frei’ flag, has already taken on symbolic status as a sign and commitment to regionality following a brief introductory phase. The Pinzgau is a place of retreat; here, the world turns a little more slowly. Even though many things are done a little differently here: it is the fresh air, the clear water and the diversity of the landscape that define the Pinzgau. Add to that the special character of the people, the living craft traditions and the attitude to work – that’s what makes our home so unique. Innovation and creativity, steadfastness and the courage to try new things are what define an entrepreneur. “The people of Pinzgau are innovative and creative. For decades, tradition, work and values have been passed down from generation to generation. Although I’m a ‘Zuagroaster’ [newcomer], I probably feel more like a true Pinzgauer than many others,” he smiles. Somehow, the water he pours for me now tastes different – more precious. The spirit has probably already spilled over…